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Many of our customers are curious as to why our CLEAR2O® filters don’t reduce the Total Dissolved Solids, or “TDS” found in tap water. While some might expect a lengthy explanation, the answer is quite straightforward: there’s no reason to. To understand the rationale behind this simple response, it is important to understand exactly what TDS is – and why, as a water drinker, you really don’t need to think too much about it.  According to NSF International, an independent, accredited organization that develops public health standards and certification programs to help protect the world’s food, water, consumer products and...

It’s difficult not to have some measure of admiration for a substance that, from the time of the Roman Empire all the way to the Victorian era,  was referred to as the "king of poisons" as well as the "poison of kings."  In fact, history is riddled with accounts of both royalty and commoners carrying out assassinations for personal gain using the odorless, tasteless compounds of arsenic.  Arsenic is one of the most common elements in the Earth’s crust, but in its free form it is quite rare. Despite its almost legendary status as a powerful and silent killer, arsenic...

Among the many reasons to invest in water filtration products – pitchers, countertop filters, water bottles, and RV filters, to name a few - is to help reduce the number of plastic bottles that end up in our landfills The numbers are staggering. According to EarthDay.org, Americans purchase about 50 billion water bottles per year, averaging about 13 bottles per month for every person in the country. Worldwide, the numbers become even more eye-popping. A recent article in the magazine Fast Company notes that around the globe, people are using almost 500 billion plastic water bottles per year; that number...

Turn on your kitchen faucet, fill up a glass, and have a nice cool drink of water. Sounds like the kind of thing you can do without thinking. Unfortunately, these days, you do have to think about it – a lot. As noted in our last blog, a vast majority of the unsafe tap water in our country is found in cities and towns where the contaminants actually meet legal standards. In an article from the Fox News website, Olga Naidenko, Ph.D., EWG’s vice president for science investigations, was quoted in a press release as saying, “The vast majority of...

Our mission at CLEAR2O is to create water filtration products that deliver the cleanest, purest water possible. Although we love what we do, we often wish we didn’t have to do it. Imagine a world in which all the water supplies were totally contaminant-free. We’d have to find another profession, but somehow, we’d manage. Unfortunately, the reality is that unsafe water – especially for drinking – lurks in far too many places. Some of the instances are more conspicuous, and more egregious, than others. There are few people who don’t remember the fiasco in Flint, MI, where in 2014, cost-cutting...